
CULTURE ISN'T A TREND
IT'S THE FUTURE OF GROWTH
This year we celebrate nine years of being at the forefront of LATINAFest
A community-driven platform powered by the entrepreneurial spirit
of the fastest-growing female ethnic group in the U.S. Latinas.
For nine years we have been celebrating the triumphs of Latinas their spirit, and their economic impact across diverse industries and their Ingenuity.
The sisterhood that it has created is what makes LATINAFest
the largest outdoor festival celebrating Latinas in the U.S.
“It's an annual event, uplifting Latina entrepreneurs, micro-enterprises and celebrating the accomplishments and leaderships of Latinas, of which there are many here in the County of Los Angeles.”
- Los Angeles County Supervisor Hilda Solis
JUNE 1, 2025 | JESSE BREWER PARK
3777 Bill Robertson Lane, Los Angeles, CA 90007
Corner of Exposition Blvd. & Vermont Ave.
3500+ ATTENDEES
100+ VENDORS

ENTREPRENUERS
WELLNESS
BEAUTY
COMMUNITY
AND MORE!
Get ready to for an unforggetable experience.
We invite you to immerse yourself in the celebration of your mind, body & soul. There will be morning yoga, an All women mariachi, panels, a DJ, a cocktail garden, authors, empowering keynote speakers, live performances, and delicious food and spirits. The shopping is next level with vendors selling the most unique cultural products and jewelery. Connect with community, embrace the richness of the Latino culture and make new friends. Come join the fun.
ALL ARE WELCOME!
Get ready to for an unforggetable experience.
ALL ARE WELCOME!
SCHEDULE
10:00AM - 10:40AM
Presented by Yoga Tree Collaborative
Early entrance will get the opportunity to enjoy early yoga al fresco! This year you will experience Maya Yoga!
11:00AM
Stephanie Stevenson, Choreographer of our opening number. She was last seen on the National stage in Bad bunny's Super Bowl halftie performance earlier this year. aka “The Princess of Salsa,” is a Los Angeles-based salsa dancer, choreographer, and fitness instructor with over 30 years of experience!
11:00AM - 6:00PM
Shop more than 100 businesses who will be displaying and selling their unique cultural products and anything from jewlery, beauty products, hats and so much from mainly women entrepreneurs!
11:20 AM
The festivities begin with a warm welcome from the LATINAFest founder Bel Hernandez Castillo and Naibe Reynoso
2:15 PM - 2:45PM
This intergenerational panel brings together dynamic Latina voices from Boomers to Gen Z to explore the evolving attributes, strengths, and economic influence of Latinas across the decades.
5:00PM
Maricela Martinez founded the premier all-female mariachi ensemble in Boyle Heights. Founded in 2007 by musical director Maricela Martinez, the group has performed at prestigious venues like the Hollywood Bowl and is known for its commitment to women's empowerment and social justice through traditional Mexican music.
4:20PM
Presented by VIVA SHop & LATINAFest
The future is here. Four founders do a live selling of their products on VIVA Shop at the interview goes live across streaming plat
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